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The pieces people usually reach for first when they are trying to orient around product, platform, and operational AI work.
Automation
Balyasny embedded OpenAI models into 180 investment teams' daily workflows — and 95% now use it
Frontend
BBVA turned 20,000 Custom GPTs into its AI front end
Frontend
Braintrust moved half its engineering team to Codex in a month by collapsing the feature-request backlog
Automation
Chime's marketing team built a custom GPT on its own best-performing content
Platform
Deutsche Telekom's bet that voice networks become the AI interface
Automation
Endava routes Codex to the front of the delivery pipeline, not just the code editor
Frontend
Endava's DavaFlow puts OpenAI in every stage of software delivery
Frontend
GPT-5 as a proof-exploration tool: what Ernest Ryu's NAG result actually shows
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